As the prevalence of digital media grows, not only in social but also in professional areas, the importance of developing and nurturing an online presence for your business cannot be understated. As a company that functions entirely through online software, we should know!
Now, we’re finally able to bring that same convenient, rewarding service to you. Introducing our new partner: TrafficCrafters. At the forefront of digital marketing, TrafficCrafters specializes in optimizing your business’s promotional efforts in a variety of different ways including search engine optimization (SEO), pay-per-click (PPC) advertising with Google and Bing, and conversion rate optimization (CRO). Below is a breakdown of each of these services and the dramatic ways they can improve your business.
Search Engine Optimization (SEO)
If you’re looking to ensure high-quality traffic to your site, now and for a long time to come, you’ll first and foremost need search engine optimization, or SEO. With polished and well-constructed SEO efforts, you can dramatically improve your site’s ranking on search engines, leading to more visitors to your site and more conversions organically. This means you’ll be able to land on the first page of Google without paying a penny towards ads. SEO is simply the best way long term strategy to generating highly qualified traffic to your business.
Local, National, and ECommerce Pay-Per-Click (PPC)
Pay-per-click advertising, or PPC, is one of the most reliable methods for bringing leads to your site and drawing attention to your business. PPC, in short, places your website at the top of the list of search results in Google or Bing, so you can rank on the first page right away. There’s also the advantage of not paying for the ad space, as you only pay for each click that drove someone to your site. In this way, you not only pull in more potential customers but you also receive up to a 6X return on ad spend. Win win! For TrafficCrafters, this service is their pride and joy, so you know it’ll be tailored and tweaked to produce maximum results.
Conversion Rate Optimization (CRO)
Unlike PPC, conversion rate optimization, or CRO, is about getting your site’s visitors to make to the end goal for your business, whether that’s downloading content, subscribing to your newsletter, or purchasing from your store. By working with TrafficCrafters to optimize your site and analyze visitors’ behavior as they navigate through it, you can unlock your site’s full potential and let it act as a salesman for you, without you having to lift a finger.
If your website’s built out to the max and you’re all set on that front, the next step is reputation management. In this day and age, your social presence, as a business, is of growing importance and consumers could go to your competitor based on the number of reviews you have or the amount of social proof available for your skills. TrafficCrafters’ main goal is to prevent exactly that and, in their words, “take your goals and your vision for the company to create tailored social media plans, business listing campaigns, and local press outreach”. Rounding out your business in this way, in addition to optimizing your site, is key in making yourself a powerhouse in your respective industry.
Finally, website development is a rather self explanatory service that, nonetheless, cannot be unstated in regards to its importance. A well developed, modern site can outperform a human salesperson, and if your site isn’t currently doing that, it only takes a couple minutes to shoot us a message, so we can get that in the works. After all, the goal of a website is to save you and your team time and energy, right?